Allow users to select and watch video and/or clip content over a network as part of an interactive television system. These systems either "stream" content, allowing viewing in real time, or "download" content, bringing the program in its entirety to a set-top box before viewing begins. The latter is more appropriately termed "store and forward". The majority of cable and Telco based systems use the streaming method, whereby a user buys or selects a movie or television program and it begins to play on the television set almost instantaneously.
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